Movie Poster Analysis - Gravity
In
the poster for Gravity, costume, through mise-en-scène, helps us know that it
is an astronaut in space with their tether being disconnected from the
spacecraft in the right corner. This raised enigmas such as ‘how it happened’
and ‘what will they do next’. The enigmas are essentially what creates an
audience for the film, and makes then more likely to go see the film. The space
craft in the bottom right corner had a lot of motion blur with a lot of broken
pieces surrounding it. This suggests that it is going extremely fast and it may
have hit something. This add a sense of thriller/action to the film, increasing
the target audience the film can attract.
We
can see from this long shot what it is set in space, with which seems like the
Earth in the background - indicating to the target audience that the film is
likely a science-fiction film. Over all, the poster follows a deep blue and
white color scheme. We associate dark blue and black shades with coldness and
loneliness. There is only one astronaut shown in the poster suggest that they
are only there by themselves. The general lighting in the poster uses a low-key
lighting which is associated with mystery, danger and a thriller genre.
In
the top right corner of the poster, the slogan ‘Don’t Let Go’. The positioning
of the astronaut in the poster follows the rule of thirds because it is
positioned in the left third of the poster. The rule of thirds allows this poster
to be visually more interesting because objects and people are not all
positioned central. Even all the text is position the left third making the
reading experience more interesting. This subverts from conventional posters
were all the text and titles are position in the center of the poster.
Underneath the astronaut is written ‘Sandra Bullock’ and ‘George Clooney’. This
indicates that these are the main characters for the film and that are also
used as a unique selling point for the film because they are both well
regarded, academy award winning actors. Underneath the main actors we have the
director for the film, Alfonso Cuarón, followed by the title of the film –
Gravity. The title is written in a bold white, sans serif front making it stand
out among the dark black background and the other greyer text.
In
the bottom credits for the film poster, we are given all the information for
the film just as the release month, age restriction, website address, the
institutions involved and the it is in RealD 3D and IMAX 3D. The release date
is the boldest and uses the biggest font out of all the credit texts. This is
because it is the information that the audience will most want to know as it
shows them when the film is released.
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