Movie Poster Analysis - Star Wars The Force Awakens
The main
eye-popping features in this Star Wars The Force Awakens poster are the three main
characters in the top, with their bright lightsabers and the Starkiller Base in
the background. The audience can predict these are the main characters because
of their size and hierarchy in the poster. The larger and higher up they are on
the poster, the more powerful and important the character is in the film. We
can easily distinguish the main protagonists from the antagonists due to the
coloured lightsabers. The colour distribution on the poster suggests an action
film with a fight against evil and good. The left half of the poster had an
overall red/orange colour whereas the right half has a blue theme. The red
obviously had strong links to evil, danger and death, whereas the blue connotes
friendliness and safety. Underneath the main characters are images of other
characters and familiar faces from previous Star Wars films. These will help
being in previous fans of the film as well new fans of the film.
This
poster contains many genre indicators which suggest a science-fiction, action
and adventure film. The large explosions in the left and the mass number of
Stormtroopers with weapons suggests an action film. The flying ships and robots
in the poster indicate a science-fiction film, and from the background of
space, it is also evident that this is an adventure film. Underneath we have
the title of the film ‘Star Wars the Force Awakens’, and previous fans will
know the ‘Star Wars’ series for being a sci-fi, adventure and action film.
Under the title we have the film credits as well as the release date. As usual,
the release date utilises a bold font to allow the audience to easily know when
the film is releasing.
The
overall poster uses a lot of dark colours, and low-key lighting which adds
mystery and connotes danger. Similar to other science-fiction film posters, they
usually have the main characters at the top, with other characters underneath
them, and this poster is not much different, apart from the characters, mise-en-scène and props. This is a good thing
because it means a target audience can quickly identify weather the film is a
sci-fi or another genre. This could also be considered a bad thing as it means
there is usually a small variation in film posters of this genre.
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