Magazine Cover Analysis - Skyfall
Like other film magazine front
covers, there is almost always one film featured as the main image, in this
case it is Skyfall. In the centre of the cover, we see the main character James
Bond played, by Danial Craig, covering most of the page. The name of the
magazine, Total Film, is displayed at the top of the page, were we see Danial
Craig sit on top of the text. This technique is often utilised as it makes the
main subject stand out among the text and almost pop out to the reader. The
font used for the magazine name is a bold white, sans serif, font with a drop
shadow to make this title stand out from the dark black background.
On the left side of the cover we’re
sown come images of content that we’d expect to see in the film. The sub title
for this segments is names ‘The ten coolest movies being made right now!’. This
is directed towards the target audience of films fanatics who want to know all
about the upcoming movies. This helps sell the magazine because the audience
will want to know more about these new movies. On the bottom, right section of
the cover, a bug plus sign is depicted with titles of different movies listed
underneath with bold red text making it eye-popping. These are typical within
magazine covers. The majority of magazines contain a ‘PLUS’ section to tell the
target audience of other content to expect in their magazine.
The name for the film, Skyfall, is
written in a large golden, serif, font – different from the font and colours
used in the official Skyfall trailers and posters. This is not unusual in
magazines posers as the editors give it their own twist as its less repetitive
and more original. Original content is admired more by audiences otherwise
seeing the same elements repeated can become boring, usually resulting in the
fall of a magazine. Just above the film name, ‘Exclusive’ is written in a red
rectangle while using a gold font. This indicates to the audience that the
content is not likely to be in other film magazines and audiences will want to
purchase this to get the latest news about a film. Using mise-en-scène to look at
Bond’s clothing, we can see he is wearing a full tuxedo which connotes power
and importance. We see that he has a small gun in one and judging from his
stance as well as the slight low angle shot, it strengthens the idea that he is
important and powerful. On his other hand, he is wearing an expensive watch,
connoting wealth.
Above the ‘M’ in the magazine name
are the issue numbers and the link to their website. These are written in a
small thin font which the audience may miss, however, other magazine covers
contain the same information. as well as the price, which may be the reason to
why they are kept small. In the middle right of the cover, a circular array of
stars encapsulates the magazines slogan – ‘The world’s best movie reviews’.
This will be USP for the magazine for people who prefer to read about movie
reviews.
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