Questionnaire Research and Analysis
I carried out a questionnaire on 20 random individuals to help me decide on the target audience for the film and the type of things they are expecting in a specific genres. This research and analysis will be very helpful for me as it's good to see what your likely target audience will think about your film ideas and what they will be expecting. This will allow us to make small changes to our film trailer which intern will make our final products more appealing.
1) How old are you?
2) Are you Male or Female?
3) Which genre is most appealing to you?
4) Which film plot appeals to you the most?
5) What would you expect in an Action & Adventure film? (choose 2)
6) What would you expect in a Science-Fiction film? (choose 2)
7) What locations would you expect in a Science-Fiction film? (choose 2)
8) What locations would you expect in an Adventure film? (choose 2)
9) What locations would you expect in an Action film? (choose 2)
10) What location would you expect in a Thriller film? (choose 2)
From our questionnaire research and analysis, we found out that the majority of our target audience will likely be males from the ages of 12 to 17. The most appealing genres amongst our target audience is Action & Adventure and Science-Fiction and our least liked includes Romance and Horror. This shows us that out film trailer will have to be in the realm of action, adventure and sci-fi. Next we proceed to ask our surveyors to pick which, out of our four, plots is most appealing. (Initial Film Plots -
HERE). All of the plots are a sci-fi genre. Plots 1 and 2 are a little similar, however plot 1 includes more action whereas plot 2 contains more adventure. Plot 3 is primarily a sci-fi, thriller and adventure and then plot 4 is a sci-fi, adventure. From the results graph of question 4, we can tell that the most liked plots are 4 and 2. This is a good indication that my film should be a science-fiction and adventure because the plots with these genres were the most appealing.
From question 5 and on-wards, we asked what they would expect in a certain genre and which location was suitable for that genre. We allowed the surveyors to choose two because this gave us more information about what we could include in our film. In a science-fiction and Action&Adventure film, our target audience expected to see futuristic technology, spaceships, explosions fight scenes and destruction. For us, explosions and destruction may only be possible through CGI (computer generated imagery) but this may be difficult for us recreate. Luckily, our target audience equally expected to see chase and fight scenes and danger which something we could potentially include. The main location the audience expected to see in sci-fi, adventure, action and thriller genres are space, other worlds, the future, the woods, large cities.
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