Almost all modern films now-a-days usually are produced with the help of two or more institutions. Therefore, for my A2 production, I chose to include two different institutions in order for my film trailer to stay conventional and to seem like a big budget film. Last year, our AS production of a two-minute film opening, we use created the production company ‘Whitehorn Productions’. We chose this because its logo was similar to Paramount pictures and Lionsgate, which were well known for their action, thriller and adventure film. And since our AS production was for an action thriller, choosing ‘Whitehorn Productions’ would have made it appeal to the target audience.

For my A2 project, we had carried over Whitehorn Production from last year, and we’d also created a new institution for this production. ‘Guardian Entertainment’ was the name given to this year’s institution, and the logo I’d given was simple and appealing. I created the logo within the 3D editing program, Cinema 4D, as this allowed me to achieve a look at resembled todays big Hollywood film institutions. Having rendered the animated logo in Cinema 4D, I imported the files to Premiere Pro where I added subtle effects to make it stand our more. A curves adjustment layer was used to boost the white colour of the font to make the text more readable and eye-popping. As vignette effect was placed over the logo. This effect makes the area around the edges of the image darker, and leaves the centre untouched. This has a very little effect on the final image, however it subconsciously draws the audience’s attention to the centre of the frame – where the text is located. Videos and images of the making of ‘Guardian Entertainment’ can be found HERE. 

In the trailer for ‘Aurora’, the logos for our institutions only have a brief few seconds of screen time after the first sequence of shots. This is because trailers conventionally also only display the logos briefly; this screen time for other important shots and money as every second must be paid for. The fast presence of the institution logo also makes them more remembered as they do not drag on and bore the audience.