Evaluation - Audience Feedback and Analysis
After having finished our A2 production of a film trailer,
we set out and created a questionnaire for our target audience to fill out. With
the data we collect, we can analysis our findings to see whether the different
elements and conventions used in the trailer were effective or not, and how
this affected the success or failure of the production. By analysing this we
will have a better knowledge of what to, or what not to include in other
productions in the future.
Above are the 10 questions we asked our audience members.
We asked 20 members from our target audience of 13 – mid 20’s,
these 10 questions about our A2 production after having seen our production.
These were our findings:
1) How effectively does the trailer for 'Aurora' conform to the sci-fi and adventure genre?
First, we asked the question ‘How effectively does the
trailer for 'Aurora' conform to the sci-fi and adventure genre?’. The response we
received was positive as much of our audience believed the trailer conformed to
the genre we chose, meaning the different elements and conventions in our
trailer linked well to the sci-fi and adventure genre.
2) Which aspects make the trailer conform to the science-fiction genre?
3) Which aspects make the trailer conform to the adventure genre?
For questions 2 and 3, we asked which technical elements
conform the trailer to the science-fiction and adventure genre. These questions
expand from the first question, and go more into depth in why the trailer linked
to the genres. From this we can see what made our production successful and
what more we could have included to make the production more linked to the
genre. Visual effects, editing, sound and locations in our trailer was the main
reason to the success of our production conforming to the sci-fi genre. I
believe the use of CGI and visual effects allowed us to place futuristic and
sci-fi looking objects in out trailer which made it conform to the genre. These
would have included the flying robot, spaceships, portals and the planet in the
sky. Mise-en-scène was our downfall and I also believe this is true because we
didn’t have much clothing that conformed to the sci-fi genre. Our main
protagonists wore cloths that teens his age generally wear – hoodies, trainers,
jeans and fashionable jackets. I chose this as It was aimed to his age range,
however this did not conform to the genre. Maybe in the trailer, I could have
had him is different outfits, ones that conformed to the stereotypes of young
male teens and others that connote the sci-fi genre.
Location and visual effects were the main reason why my
trailer conformed to the adventure genre. Using visual effects and CGI (computer
generated imagery), I could place different characters in different locations
otherwise I would have only been limited by where we could film. When filming,
we were only limited to open fields and woodland areas, however, with the use
of a green screen, I could use my past knowledge in video editing to place the
characters in a different location. Shots that were set on Earth and Aurora may
have seem similar, so to make a clear distinction, I used visual effects to
place a large planet in the sky of Aurora. In future productions, I could use a
different colour scheme to indicate a different location. One location may be
bright and have an orange tint, whereas another location may have a different
coloured hue. These will need to be tested before hand to show their
effectiveness.
4) Is Binary Opposition used effectively through the use of blue and red to represent good and evil?
Binary Oppositions are usually the forces of good and evil
in science-fiction film and trailer. In my trailer, antagonists were linked to
the colour red; this connotes danger and violence, and the protagonists had
been associated with blue as it suggests power and friendliness. From my
feedback, many of the audience thought that the destination between good and
evil were well known throughout the film. 15% of our audience thought is wasn’t
used effectively. This may mean I need use the theory of binary oppositions
more frequently in my trailer to make the distinction clearer.
5) Were the use of enigma codes effective in keeping you engaged?
Enigma codes play a big role in every trailer because the rise
of questions and uncertainty creates interest in the film, and is many cases is
the reasoning behind why people go to see a film. Enigma codes keep the
audience engaged because they always want to know what happens next, and by
watching, their questions may be answered. From the graph above, it is evident that
most of the audience felt the use enigmas was successful, however some felt it
was sometimes missing. I the planning of my production, I should have taken
more thought in how each shot will affect the audience, and how these shots can
be manipulated to be more engaging.
6) How effective was the use of technical skills and visual effects in 'Aurora'?
Visual effects have always been a key element in the science-fiction
genre, with films including Star Wars, Star Trek, Avatar, Interstellar and Transformer,
visual effects have been one of the main reasons to the success of these films.
In my production for a science-fiction and adventure film trailer, CGI and
visual effects has been the unique selling point in the film. From my
questionnaire, 90% of the audience thought the use of CGI and visuals were
effective in the success of the trailer.
7) How effectively did the use of sound conform to the science-fiction and adventure genre?
Sound in any production should not be looked down on; it
plays an important role in bringing the scene to life and without it, the
audience can be left feeling disappointed. Most of the audience thought the
sounds in the trailer were effective in conforming to the sci-fi and adventure
genre. Throughout my trailer, I used orchestral music with several snares,
drums and build-ups as these were convention in this genre of film.
8) How effective was the camera composition in the trailer?
Everyone from the questionnaire though the use of camera
composition was used well in the trailer. During productions, I filmed
everything on a glide cam stabiliser which gives the camera smooth motion in
every shot. I future production, I may choose to use a wider verity of camera
angles to make the scenes feel more dynamic.
9) Do you feel the trailer appealed to the target audience of 13 - mid 20's?
My film trailer was targeted towards an audience of 13 – mid
20’s, and to know if this film appealed to the target audience, I included this
in the questionnaire. Although the majority of the audience thought it did appeal
to the target audience, it wasn’t satisfactory. Most people felt in the middle
with this. This may have been because of the age of the main protagonist.
Audience members may have seen him as too young. Maybe in the next production,
I could choose an older teen or a young adult to play this role.
10) Linking to Blumler and Katz Uses and Gratification theory, why do you think people will go to see this film?
The Uses and Gratification theory by Blumler and Katz,
theorised the five reasons why people go to watch a film. I wanted to know why
my target audience members may have wanted to see the film. The most voted
reason was ‘To be entertained’, and this wasn’t surprising because film is a source
of entertainment for people. Sci-fi and adventure films usually take place on
different locations and people may want to see it ‘to escape from daily
troubles’. This wasn’t chosen as much as I would have liked, maybe because of
the lack of different locations in the trailer. With the time that we had
available, the amount of locations in our trailer was all that we could have
uses. I future productions, I can prioritise more on the location to link more
to an adventure.
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