Evalutaion - How did you use titles and how did they advertise your film in your trailer?
The
use of the font, colour and design of all the fonts in my media product must be
kept consistent to create brand identity as my target audience can associates
the design with the film. The design I’ve chosen for my font is a bold white,
sans serif, futuristic looking font. The capitalised font has a simple and
easily readable design, with some cuts in the letters which indicates towards a
science-fiction genre related film. In the middle of my trailer, the title
‘This Summer’ is used between the shot from one location to another. The use of
‘this summer’, ‘this winter’ or ‘this Christmas’ is commonly used in adventure,
thriller and sci-fi films trailers because it tells the audience when the film
is likely to be released, however the actual date is usually in the end credits
of the trailer and at the bottom of the film posters.
Looking
at other sci-fi and adventure trailer, I’ve noticed almost all the main and important
texts has been animated to scale larger, making the text appear as if its
moving towards the audience and making it more noticeable and memorable. I’ve
taken the same concept in my trailer for Aurora by slowly scaling the text –
including the title of the film and the end credits. As the moving text is more
eye-catching than stationary text, it is more easily visible a therefore more
well remembered. These texts usually include the film title and release date as
these are few of the most important information that the audience will need to
know. The last shot in my sci-fi and adventure trailer, we see the release
month for the film, logos of the institutions, RealD 3D, IMAX 3D and links to
the film website. All the text in the shots are stationary except for the
release month, which I’ve animated to scale larger. I’ve don’t this because it
is the most important text what the audience should know about and therefore it
must be shown is such a way where the audience notices and remembers it.
From
my research and planning, and having analysis different film trailers, I’ve
notices a trend in the order in which the end titles and credits are displayed.
Not all films follow this trend, however, it is the most common so I chose this
order for my trailer for it to stay conventional. After the movie title shot,
the credits are show. These include the director, actor, producers,
institutions and any other significantly important people who worked on the
film. After these credits, the end is finished with the official release date,
with information about different websites, social media and how the film can be
seen e.g. 3D, RealD 3D, IMAX, IMAX 3D.
Below
are the imaged of my end credits in order from title to credits to release
date.
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