Evaluation - Code and Conventions

March 27, 2017 Unknown 0 Comments

My A2 production of a film trailer is for a science-fiction and adventure film, with some links to a thriller. I’ve tried to stay conventional to the sci-fi genre by including elements that represent the genre such as robots, spaceships, portals, and special powers. To conform to the adventure genre, I used different locations in my trailer such as the woods, cities, space and on another planet – like the dark rocky planet and Aurora which is represented by the large planet in the sky. The short fight scene is a link to a thriller because of the use of mise-en-scène by the characters. The characters are shown fighting with swords, and their clothing are dark black. As well as their clothing being black, the antagonist’s faces are blacked out which adds mystery. The use of low-key lighting in these shots creates a scary and sinister feeling, and the large explosion lighting up the scenes shows the binary oppositions between good and evil.

My ancillary consisted of two products – a film poster and a magazine front cover. My first draft film poster tried to show the binary oppositions between good and evil but using light colours in the top and dark colours the bottom half. I chose his to stay convention to the sci-fi genre, as there is usually a stark contract between the protagonists and antagonists, as generally a key point in the film. In my final film poster, chose to scrap the binary opposition, by making the whose background a dark starry sky. As well as changing the background to one that’s darker, I added the main actor’s names at the top. End the end, I chose this theme for the poster to stay convention to other film posters. Having analysis different film poster, they all follow a general trend of having the actor’s names at the top.
To stay linked to the science-fiction genre, I’ve used spaceships and antagonists to help promote the genre. The antagonists have red rings as faces, indicating they are dangerous and evil; these are connotations of the colour red. They also wield swords and spears which may indicate an action, however, coupled with the low-key lighting and dark colours in the poster, my intentions were to also suggest a thriller. I used the planet in the sky, the dark rocky landscape and the starry background to indicate an adventure film. Adventure film posters usually show a location that is out of the ordinary, and ones that the target audience will usually not have seen. For example, for a film set in the forest or desert, it may be advertised as an adventure film to a target audience who mainly live in urban cities. As my film is set for a demographic of 13-mid 20’s who may live in urban cities, my poster depicts a dark and rocky planet which will appeal to the audience.

For my magazine cover, to stay conventional to other magazine covers, I only depicted one main character in the cover – the main protagonist. To indicate he’s a protagonist, I used a light colour scheme and low-key lighting in show this. A medium shot depicts the protagonist using direct mode of address which subconsciously makes the reader drawn to the magazine, and makes them want to purchase it. Direct mode of address is a common convention used in almost all modern magazine front covers, and is the reason why I chose to include this.


The use of Enigma codes is utilised throughout my production, in both the trailer and the ancillary text. In the trailer, we find out that the main character has special powers, and was the son of a powerful father who saved the planet of Aurora. In the fight scenes, including his dad and several antagonists, we are not told why the antagonists were there and this raises questions/enigmas among the audience. In the film poster, it is evident that the teenager at the top is the main protagonist. From this we still aren’t sure how his role in the film is going to be played, or how he is going to defeat the antagonists. The audience are left to hypothesise the outcome of the film, and these enigmas makes the audience more curious to know what happens. For their questions to be fulfilled, they will go and see the film to see how the story pans out.

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