The genre for my film is a science-fiction and adventure. It follows the story of Nick Aries who discovers more about his dad and finds how he has powers that could help have the planet of Aurora. Having looked at sci-fi and adventure films in my research and analysis, I’ve noticed that this genre typically uses orchestral music with many sudden and long build up, and the use of drums to create a tense atmosphere. To stay conform to the genre and to keep it appealing to the target audience, I’ve used snares/quick build ups throughout my trailer to create sudden moments of intensity.

During my research and planning in our A2 production, I analysed several soundtracks that may have been suitable for the genre I was going to create (HERE - http://shonamshahig324.blogspot.co.uk/2016/10/soundtrack-research-analysis.html). My film trailer was a science-fiction and adventure genre, there for I was after orchestral sound tracks, with lour bass drums and sudden build-ups/snares to create a suspense atmosphere. I was successful in finding a few pieces that conformed well to the genre at the time, however some soundtracks that were used in the trailer were found after this, as I had carried on searching after. Having listened to many tracks, I was confidently able to choose suitable soundtracks that would be in the trailer. The soundtracks in similar genre trailers are almost like the ones used in my trailer, indicating my choice of sound track was convention and related to the genre well.

Sound effects are also an important in trailer: they are used to transport the audience to the location and makes them feel as if they are in the action with them. During the filming process, I used the microphone on my smartphone to record scratch audio from the different locations we filmed in. Some of the scratch audio included leaves rustling, the wind blowing, the cycle chain moving, sound of the bike on different terrains, and other various sounds that were later added to the trailer during post production. This created a more realistic representation of the sound in the location, therefore transporting the audience into the scene of the film. Recording of scratch audio is used a lot in film production. It may hardly be noticeable; however, the product will be less satisfying without it, and is an easy part to look over.

Post production is the final processes during film production. These processes include everything that is completed after the filming process – usually including the editing of the footage to the final film. Post production finalises the product, and is usually the lengthiest and most time-consuming section. Films that require extensive use of CGI (computer generated imagery), visual effects, green screen and animation will need more time to edit to create a more realistic and immersive film.

My A2 production film trailer is for a sci-fi and adventure film, and therefore requires a multitude of visual elements that are convention in that genre. This included CGI robots, spaceships, portals, cities and shots from space. During the post-production process for my trailer, I used a handful of programs to create these visuals. The programmes included Photoshop, After Effects, Cinema 4D and Premiere Pro. Almost all the visual effects were made in Cinema 4D and edited in After Effects; this was a video composition programme which means it layers all the clips to create a shot with many visual elements. After adding the visual effects and CGI to all the clips that were required, I used the video editing programme, Adobe Premiere Pro, to edit all the footage together to create the trailer.

The image above is a screen shot of the editing timeline for my film trailer production in Premiere Pro. The use of different ladled layers in the editing timeline for Premiere Pro makes the editing process easier because any clips and sound effects that need tweaking can be located easily.

The ‘Video 1’ track contains all the footage and edited clips with CGI. Above the ‘Video 1’ track layer, there is an adjustment layer names ‘CC & CG’. This stands for ‘Colour Correction & Colour Grading’. I used this adjustment layer to colour the colours in the image by using effects such as ‘levels’, ‘RGB & Lama Curves’. This made colours in all the footage equal, and flat meaning it was easier to colour grade. Colour grading is the process of adjusting the colours in a clip to represent a different mood or feeling. In my AS Production for a 2-minute opening, I researched and analysed the use of colour correction and colour grading (HERE - http://shonamshahig321.blogspot.co.uk/2016/01/color-correction-grading-tutorials.html). I’ve bought over these skills from my previous production into this project, and had helped me achieve a specific feel to the film.

Conventionally, sci-fi and adventure films contain teal blue and orange colour scheme – such as in Zach Snyder’s, Man of Steel, and Michael Bay’s, Transformers. I used this adjustment layer to add this teal blue and orange colour scheme, as well as a bit of contrast to make the colour more vibrant. On-top of the adjustment layer, I’ve added a grain layer, which adds grain to the final image. This simulated what it will look if the film was shot on film rather than digital. The grain only adds a small effect however I chose to include it to make my trailer seem more realistic and conform the conventions of film. 
Below are examples of before and after images of the edited footage. Image on the left is the edited footage, and the image on the right is the edited footage with colour correction, grading and a film grain layer overplayed over the image.

Sound

The use of sound is also important therefore it required a lot of attention during post production. In my trailer, I used a combination of sound effects, voice overs and soundtracks to conform to the sci-fi and adventure genre. These genres usually contain orchestral soundtracks so I chose similar background pieces to conform to the genre. From the image of my Premiere Pro timeline, I used many audio effects and tracks to try to conform to the genre. Nearly all audio clip contains an effect. The most prominent is the use of an ‘content gain’ and an ‘exponential fade’. The ‘content gain’ is added to the beginning of an audio clip and is used to raise the volume of the audio from -∞ to a volume that is suitable. The ‘exponential fade’ does the opposite -  fading the audio out to nothing. In the audio tracks, soundtrack 3 and Voice Overs, I used Volume key framed to change the volume level of the audio through time. This means I can have the audio start off suddenly loud then face it down, and then bring it back up at the end.

From the image of the sound in the timeline, some of the sound clips are shown with a green, [fx], box which indicates an effect has been applied to it. The voice overs contain a small echo effect, as well as a small bass boost effect. This is conventional in sci-fi film, where the voice overs are made to echo slightly, and is the reason why I chose to use this effect in some of the audio.

My A2 production of a film trailer is for a science-fiction and adventure film, with some links to a thriller. I’ve tried to stay conventional to the sci-fi genre by including elements that represent the genre such as robots, spaceships, portals, and special powers. To conform to the adventure genre, I used different locations in my trailer such as the woods, cities, space and on another planet – like the dark rocky planet and Aurora which is represented by the large planet in the sky. The short fight scene is a link to a thriller because of the use of mise-en-scène by the characters. The characters are shown fighting with swords, and their clothing are dark black. As well as their clothing being black, the antagonist’s faces are blacked out which adds mystery. The use of low-key lighting in these shots creates a scary and sinister feeling, and the large explosion lighting up the scenes shows the binary oppositions between good and evil.

My ancillary consisted of two products – a film poster and a magazine front cover. My first draft film poster tried to show the binary oppositions between good and evil but using light colours in the top and dark colours the bottom half. I chose his to stay convention to the sci-fi genre, as there is usually a stark contract between the protagonists and antagonists, as generally a key point in the film. In my final film poster, chose to scrap the binary opposition, by making the whose background a dark starry sky. As well as changing the background to one that’s darker, I added the main actor’s names at the top. End the end, I chose this theme for the poster to stay convention to other film posters. Having analysis different film poster, they all follow a general trend of having the actor’s names at the top.

To stay linked to the science-fiction genre, I’ve used spaceships and antagonists to help promote the genre. The antagonists have red rings as faces, indicating they are dangerous and evil; these are connotations of the colour red. They also wield swords and spears which may indicate an action, however, coupled with the low-key lighting and dark colours in the poster, my intentions were to also suggest a thriller. I used the planet in the sky, the dark rocky landscape and the starry background to indicate an adventure film. Adventure film posters usually show a location that is out of the ordinary, and ones that the target audience will usually not have seen. For example, for a film set in the forest or desert, it may be advertised as an adventure film to a target audience who mainly live in urban cities. As my film is set for a demographic of 13-mid 20’s who may live in urban cities, my poster depicts a dark and rocky planet which will appeal to the audience.

For my magazine cover, to stay conventional to other magazine covers, I only depicted one main character in the cover – the main protagonist. To indicate he’s a protagonist, I used a light colour scheme and low-key lighting in show this. A medium shot depicts the protagonist using direct mode of address which subconsciously makes the reader drawn to the magazine, and makes them want to purchase it. Direct mode of address is a common convention used in almost all modern magazine front covers, and is the reason why I chose to include this.

The use of Enigma codes is utilised throughout my production, in both the trailer and the ancillary text. In the trailer, we find out that the main character has special powers, and was the son of a powerful father who saved the planet of Aurora. In the fight scenes, including his dad and several antagonists, we are not told why the antagonists were there and this raises questions/enigmas among the audience. In the film poster, it is evident that the teenager at the top is the main protagonist. From this we still aren’t sure how his role in the film is going to be played, or how he is going to defeat the antagonists. The audience are left to hypothesise the outcome of the film, and these enigmas makes the audience more curious to know what happens. For their questions to be fulfilled, they will go and see the film to see how the story pans out.

This close up-shot of the cycle contains a lot of movement and motion blur which add to the fast motion feel. Shot on a glide cam stabiliser, this allowed the shot to be tracked smoothly as I ran alongside the actor. Lots of smooth camera motion are associated with expensive equipment such as rail guides, crane operated cameras, 3-axis gimbles, car mounted cameras and many other expensive solutions that suggest a bug budget film. The use of this smooth track in my trailer makes the audience feel as if this is a big production film, and a lot of planning went into it. People usually associate big budget films with a good film however this may not always be the case. With the minimal amount of equipment, I had available, I could pull this stable shot off with great effect.

These the shots are of the institutions involved for my film ‘Aurora’. I chose to include two institutions to my trailer as this shows the audience that this is a big budget film as multiple institutions are involved in the making of the film. Almost all trailer now-a-days only display their institutions briefly to save screen time. I’ve chosen the same approach by displaying the logos for both institutions for a few seconds each. These tell the audience the companies involved while keeping it short and sweet as it’s not the most important aspect of the trailer.

This low angle/close-up shot of the antagonist looks intimidating due to the use of colour. A lot of dark colour are use as well as a bright red ring as a face. The colour red, along with the back, connote danger, evil, death and fear. The antagonist is looking down on the camera which may give the audience an uneasy feeling and this hints towards the thriller aspect of the film.

This long shot depicts antagonists fighting the protagonist. It is unclear why they are fighting and this is used as an enigma code to make people want to see the film so they know what happens. The locations of this shots looks like a dark rocky planet which is an indication that the film contains adventure as there are not places here that look like this. This was shot on a green screen and with the aid of video composition and 3D software - I was able to create this shot. Using Cinema 4D, Photoshop and After Effects, I could place the actors in a new location. In the second shot, we see a large explosion which approaches the fighting antagonists and protagonist. This also raises questions like ‘why is there an explosion’.

The two shots had been edited in such a way that it is one continuous shot as the camera travels around the actor as they pass through a CG portal. While moving through the portal, we see the location change from a forest area with many trees to an open field. This is a strong genre indicator for a sci-fi due to the portal and an adventure because of the change of location.

From this shot, it is evident that the film is a sci-fi film. This shot depicts the teen protagonist looking off into the distant as a large planet in the sky. During this shot, a loud snare build up has been accumulating to this point to make the scenic view feel more spectacular. The use if the yellow and purple planet in the sky has been used throughout the trailer and other ancillary text including the film poster and magazine cover. Wherever this planet is seen in the sky, it shown the audience that it is shot on the planet of Aurora and therefore linking to the adventure genre.

The two frames above depict the main protagonist holding a blue glowing fire ball in his hand. This may raise enigmas about the pain protagonist such as how he got these powers and what he plans to do with it. The use of a blue fire indicates he is a friendly character due to the connotations of the colour blue. Through mise-en-scène we can see the character is wearing a hoodie which conforms to the stereotype of teenagers and their fashion. This may make male audience members more likely to see the film as they can feel as if they relate to the character.

This fully CGI (computer generated imagery) scene depicts several space craft’s moving towards the planet of Aurora. When we think of science-fiction, audience members usually think of space and spaceships. I’ve included this in my trailer to make it appeal to a wider audience and the use of visual effects are a unique selling point for film. Having created and render this scene in Cinema 4D, I used my knowledge in the Cinema 4D render to render this to a suitable standard that would look realistic and appealing. Then using After Effects, I’ve added large red optical flares at the back of the spaceships to emphasis the colour red and its meaning of evil and danger.

This extreme wide angle shot of an empty street shows to antagonist spacecraft flying down towards a large tall building. It is evident this is on Aurora because of the planet in the sky, but the large building and spacecraft are genre indicator and enigma codes because we don’t know why they are there or what importance the building has in the film.

The titles through my trailer are constant in their font, animation, colour scheme and type face. Every film has a certain font and colour scheme associated it as it builds brand identity and allows their audience to remember the film when they see the associated colours or theme. In order for me to build brand identity, I used the same theme in all my titles. All titles are on a black background with a slight yellow and purple mist in the background. The yellow and purple/blue colours relate to the colours of the planet in the sky. All the test is white and uses the same font as the film title unless the text is a logo. The order in which the titles appear have also been thought out. Almost all trailer usually show their film title first, followed by credits which include the director, actors, institutions and other important people. This is then followed with the release date with some information on it. I’ve chosen the same approach and order of titles to stay conventional.

After having finished our A2 production of a film trailer, we set out and created a questionnaire for our target audience to fill out. With the data we collect, we can analysis our findings to see whether the different elements and conventions used in the trailer were effective or not, and how this affected the success or failure of the production. By analysing this we will have a better knowledge of what to, or what not to include in other productions in the future.

Above are the 10 questions we asked our audience members.

We asked 20 members from our target audience of 13 – mid 20’s, these 10 questions about our A2 production after having seen our production. These were our findings:

1) How effectively does the trailer for 'Aurora' conform to the sci-fi and adventure genre?

First, we asked the question ‘How effectively does the trailer for 'Aurora' conform to the sci-fi and adventure genre?’. The response we received was positive as much of our audience believed the trailer conformed to the genre we chose, meaning the different elements and conventions in our trailer linked well to the sci-fi and adventure genre.

2) Which aspects make the trailer conform to the science-fiction genre?

For questions 2 and 3, we asked which technical elements conform the trailer to the science-fiction and adventure genre. These questions expand from the first question, and go more into depth in why the trailer linked to the genres. From this we can see what made our production successful and what more we could have included to make the production more linked to the genre. Visual effects, editing, sound and locations in our trailer was the main reason to the success of our production conforming to the sci-fi genre. I believe the use of CGI and visual effects allowed us to place futuristic and sci-fi looking objects in out trailer which made it conform to the genre. These would have included the flying robot, spaceships, portals and the planet in the sky. Mise-en-scène was our downfall and I also believe this is true because we didn’t have much clothing that conformed to the sci-fi genre. Our main protagonists wore cloths that teens his age generally wear – hoodies, trainers, jeans and fashionable jackets. I chose this as It was aimed to his age range, however this did not conform to the genre. Maybe in the trailer, I could have had him is different outfits, ones that conformed to the stereotypes of young male teens and others that connote the sci-fi genre.

Location and visual effects were the main reason why my trailer conformed to the adventure genre. Using visual effects and CGI (computer generated imagery), I could place different characters in different locations otherwise I would have only been limited by where we could film. When filming, we were only limited to open fields and woodland areas, however, with the use of a green screen, I could use my past knowledge in video editing to place the characters in a different location. Shots that were set on Earth and Aurora may have seem similar, so to make a clear distinction, I used visual effects to place a large planet in the sky of Aurora. In future productions, I could use a different colour scheme to indicate a different location. One location may be bright and have an orange tint, whereas another location may have a different coloured hue. These will need to be tested before hand to show their effectiveness.

4) Is Binary Opposition used effectively through the use of blue and red to represent good and evil?

Binary Oppositions are usually the forces of good and evil in science-fiction film and trailer. In my trailer, antagonists were linked to the colour red; this connotes danger and violence, and the protagonists had been associated with blue as it suggests power and friendliness. From my feedback, many of the audience thought that the destination between good and evil were well known throughout the film. 15% of our audience thought is wasn’t used effectively. This may mean I need use the theory of binary oppositions more frequently in my trailer to make the distinction clearer.

5) Were the use of enigma codes effective in keeping you engaged?

Enigma codes play a big role in every trailer because the rise of questions and uncertainty creates interest in the film, and is many cases is the reasoning behind why people go to see a film. Enigma codes keep the audience engaged because they always want to know what happens next, and by watching, their questions may be answered. From the graph above, it is evident that most of the audience felt the use enigmas was successful, however some felt it was sometimes missing. I the planning of my production, I should have taken more thought in how each shot will affect the audience, and how these shots can be manipulated to be more engaging.

6) How effective was the use of technical skills and visual effects in 'Aurora'?

Visual effects have always been a key element in the science-fiction genre, with films including Star Wars, Star Trek, Avatar, Interstellar and Transformer, visual effects have been one of the main reasons to the success of these films. In my production for a science-fiction and adventure film trailer, CGI and visual effects has been the unique selling point in the film. From my questionnaire, 90% of the audience thought the use of CGI and visuals were effective in the success of the trailer.

7) How effectively did the use of sound conform to the science-fiction and adventure genre?

Sound in any production should not be looked down on; it plays an important role in bringing the scene to life and without it, the audience can be left feeling disappointed. Most of the audience thought the sounds in the trailer were effective in conforming to the sci-fi and adventure genre. Throughout my trailer, I used orchestral music with several snares, drums and build-ups as these were convention in this genre of film.

8) How effective was the camera composition in the trailer?

Everyone from the questionnaire though the use of camera composition was used well in the trailer. During productions, I filmed everything on a glide cam stabiliser which gives the camera smooth motion in every shot. I future production, I may choose to use a wider verity of camera angles to make the scenes feel more dynamic.

9) Do you feel the trailer appealed to the target audience of 13 - mid 20's?

My film trailer was targeted towards an audience of 13 – mid 20’s, and to know if this film appealed to the target audience, I included this in the questionnaire. Although the majority of the audience thought it did appeal to the target audience, it wasn’t satisfactory. Most people felt in the middle with this. This may have been because of the age of the main protagonist. Audience members may have seen him as too young. Maybe in the next production, I could choose an older teen or a young adult to play this role.

10) Linking to Blumler and Katz Uses and Gratification theory, why do you think people will go to see this film?

The Uses and Gratification theory by Blumler and Katz, theorised the five reasons why people go to watch a film. I wanted to know why my target audience members may have wanted to see the film. The most voted reason was ‘To be entertained’, and this wasn’t surprising because film is a source of entertainment for people. Sci-fi and adventure films usually take place on different locations and people may want to see it ‘to escape from daily troubles’. This wasn’t chosen as much as I would have liked, maybe because of the lack of different locations in the trailer. With the time that we had available, the amount of locations in our trailer was all that we could have uses. I future productions, I can prioritise more on the location to link more to an adventure.

Film Poster

The film poster for ‘Aurora’ took inspiration from many different adventure and science-fiction films. Posters from Star Wars: The Force Awakens and X-Men: Days of Future Past have been shown above, as they closely represent the genre used in my film trailer and are also well rated films.

The main eye-catching features of the film posters are the depiction of the main characters in the film. We can see they are overlaid on-top of each other, with the main characters in the background and top of the poster and the importance of each character decreases as they go down. The importance of the characters is portrayed through the size of them. In the Days of Future Past poster, it is evident that the main characters are the Wolverine and Mystique because that cover most of the poster and are on top of the page. I’ve used this have concept in my film poster. The main character, Nick Aries, can be seen big and at the top. In this, I’ve also used the rule of thirds in my poster to create a more appealing poster. The main characters are not positioned central, but instead lie within the thirds of the poster. This creates a ness linear feel, making the film poster seem more dynamic and eye-catching.

The general design of these film posters show the main images covering most part of the poster, the film title near the bottom and other credits and release dates underneath the title. In order for my film poster to stay conventional to the genre, I used a similar design. The title of the film ‘AURORA’ is displayed in bold white text, and credits underneath are shown using a smaller font. From the credits used in the Star Wars and X-Men posters, the most prominent pieces of information are the release dates and the type of viewing experience e.g. 3D, RealD 3D and IMAX 3D. The viewing experience of most films are displayed in bold because it’s a unique selling point (USP) of the film. In my poster, I’ve also used this as a USP because my target audience would prefer a more pleasant viewing experience when watching the film. At the top of my poster, I’ve included the names of the actors who plays the most important characters in the film. Although not used in Star Wars or the X-Men posters, they are a common element in a film trailer because they show the different actors that may make the film appealing. If well-known, popular and well regarded actors are cast in the film, their names may be in bold, and used as a USP for the film as people will want to see it for this reason.

In all three posters, are many genre indicators for a science-fiction and adventure film. In the Star Wars poster, there are flying vehicles shooting lasers, robots, lightsabers and the background of stars to link to the sci-fi and adventure genre. In the X-Men poster, we see more flying vehicles and robots, and a variety of characters which all seem as if they have different powers and abilities. In my poster, I’ve included many flying spaceships and different characters to suggest a sci-fi genre. The rocky base, starry sky and the large purple/blue and yellow planet indicate the film is set in these different locations.

Magazine Cover

My magazine front cover has a lot of influence from top film magazines such as Empire, Total Film and some from Entertainment Weekly. Having analysed many covers, there is a trend in the use of the main subject overlapping the title of the magazine. This may seem bad to cover up the title of your magazine name, however, the title is only partly covers so the logo it still noticeable, and it makes the character from a popular film pop out. In my magazine cover, I’ve used the same design – the main protagonist of the film lays on top of the title ‘CineFilm’. In most cases, there is only one main character that’s is shown on the cover. This shows the audience that they’re an important character in the film. The use of a low-angle shot of the subject in the Star Wars and Assassins Creed also shows their importance and makes them look powerful. I’ve also used a low-angle shot in my magazine cover to stay conventional to the typical magazine cover design.

In each magazine cover, the use a colour scheme and different visual elements are used as genre indicator. It is evident that it’s an action, adventure, thriller because of the low-key lighting, and background location and the blades in his hands – connoting danger, action and fighting. Through mise-en-scene, we can see the character is wearing hooded costume which seem as if it set is a different location. In the Star Wars cover, they’ve depicted a large Death Star in the background. This is a genre indicator for a sci-fi film, and her clotting contain weird, sci-fi- looking patters – also backing up the sci-fi genre. In my poster, there is the depiction of a large purple and yellow planet in the background. It has been positioned on the left because it will be the first thing people see as people generally read left to right.

In all three posters, there is a badge/stamp/sticker on the covers, which contain text on important content inside the magazine that the target audience will likely be interested in. The text usually contains information about exclusive content that can only be found in that magazine, and there displaying it on a shape makes it a USP (unique selling point). In most film magazine covers, there is also usually a ‘Plus’ section which tells the reader what else to expect in the magazine. These are typically small description of what to expect, or just new and up-coming film titles to draw the reader in. I’ve chosen to use film titles because it allows the audience to quick know the films that will be covered in the magazine.

The title of the film is positioned around a quarter of the page from the bottom, and it either used the official film logo, or a different font and colour of the film title. I’ve chosen to use the logo that is seen in the trailer; this helps brand identity because audience members can associate the font and colour to the film. My film title has been displayed at an angle as this makes it stand out from all of the other linear text.

Almost all modern films now-a-days usually are produced with the help of two or more institutions. Therefore, for my A2 production, I chose to include two different institutions in order for my film trailer to stay conventional and to seem like a big budget film. Last year, our AS production of a two-minute film opening, we use created the production company ‘Whitehorn Productions’. We chose this because its logo was similar to Paramount pictures and Lionsgate, which were well known for their action, thriller and adventure film. And since our AS production was for an action thriller, choosing ‘Whitehorn Productions’ would have made it appeal to the target audience.

For my A2 project, we had carried over Whitehorn Production from last year, and we’d also created a new institution for this production. ‘Guardian Entertainment’ was the name given to this year’s institution, and the logo I’d given was simple and appealing. I created the logo within the 3D editing program, Cinema 4D, as this allowed me to achieve a look at resembled todays big Hollywood film institutions. Having rendered the animated logo in Cinema 4D, I imported the files to Premiere Pro where I added subtle effects to make it stand our more. A curves adjustment layer was used to boost the white colour of the font to make the text more readable and eye-popping. As vignette effect was placed over the logo. This effect makes the area around the edges of the image darker, and leaves the centre untouched. This has a very little effect on the final image, however it subconsciously draws the audience’s attention to the centre of the frame – where the text is located. Videos and images of the making of ‘Guardian Entertainment’ can be found HERE. 

In the trailer for ‘Aurora’, the logos for our institutions only have a brief few seconds of screen time after the first sequence of shots. This is because trailers conventionally also only display the logos briefly; this screen time for other important shots and money as every second must be paid for. The fast presence of the institution logo also makes them more remembered as they do not drag on and bore the audience. 

The use of the font, colour and design of all the fonts in my media product must be kept consistent to create brand identity as my target audience can associates the design with the film. The design I’ve chosen for my font is a bold white, sans serif, futuristic looking font. The capitalised font has a simple and easily readable design, with some cuts in the letters which indicates towards a science-fiction genre related film. In the middle of my trailer, the title ‘This Summer’ is used between the shot from one location to another. The use of ‘this summer’, ‘this winter’ or ‘this Christmas’ is commonly used in adventure, thriller and sci-fi films trailers because it tells the audience when the film is likely to be released, however the actual date is usually in the end credits of the trailer and at the bottom of the film posters.

Looking at other sci-fi and adventure trailer, I’ve noticed almost all the main and important texts has been animated to scale larger, making the text appear as if its moving towards the audience and making it more noticeable and memorable. I’ve taken the same concept in my trailer for Aurora by slowly scaling the text – including the title of the film and the end credits. As the moving text is more eye-catching than stationary text, it is more easily visible a therefore more well remembered. These texts usually include the film title and release date as these are few of the most important information that the audience will need to know. The last shot in my sci-fi and adventure trailer, we see the release month for the film, logos of the institutions, RealD 3D, IMAX 3D and links to the film website. All the text in the shots are stationary except for the release month, which I’ve animated to scale larger. I’ve don’t this because it is the most important text what the audience should know about and therefore it must be shown is such a way where the audience notices and remembers it.

From my research and planning, and having analysis different film trailers, I’ve notices a trend in the order in which the end titles and credits are displayed. Not all films follow this trend, however, it is the most common so I chose this order for my trailer for it to stay conventional. After the movie title shot, the credits are show. These include the director, actor, producers, institutions and any other significantly important people who worked on the film. After these credits, the end is finished with the official release date, with information about different websites, social media and how the film can be seen e.g. 3D, RealD 3D, IMAX, IMAX 3D.

Below are the imaged of my end credits in order from title to credits to release date.